As far as professional social networking sites go, LinkedIn is the biggest name in the game. With nearly 660+ million users from around the world, it is the largest and most influential social networking platform for professionals. But I am not here to talk your ear off about what makes LinkedIn so great because I am sure you are already on board with that. I want to talk to you about getting your content in front of as many of those 660 million users as possible!
What is Engagement and Why it’s Important
When we talk about engagement we are talking about the number of shares, comments, likes, clicks, and follows your posts are receiving. Shares being the number of times your post was shared, comments being the number of comments your post has received, likes are the number of times your post has been liked, the number of times your post has been watched or clicked on is your click number, and follows are the number of new follows acquired from the post. All of those numbers added together equal the total amount of engagement on a post.
Why is this important? Because more engagement means more people are seeing, reading, and watching what you have to share!
Post During Peak Hours
If you want your content to be seen by as many people as possible, you will want to post during high traffic times. Sprout Social has recently updated their Best Time To Post Report which suggests “the most reliable engagement occurs during the workweek, Tuesday through Friday, 8 a.m.–2 p.m. Engagement drops off outside of working hours, every day before 4 a.m. and after 8 p.m. Monday is also slightly lower on engagement, perhaps reflecting the rush to catch up post-weekend for the platform’s professional audience.”
The First Hour Rule
The first hour after posting to LinkedIn is the most crucial for engagement. Any comments or likes (the most common types of engagement) during that first hour tend to be more valuable to the organic reach of your content.
Responding to comments can help further engagement on your post, especially within that first hour! After that first hour, we recommend leaving a few comments unanswered and coming back a few hours later to respond. By doing this you will keep that engagement flame burning longer. If you want to get even more involved, you can respond to a few comments every few hours.
The Right Kind Of Content
Certain types of content perform better on different platforms. For example, video content performs best on Facebook and Youtube while photos do besst on Instagram and Pinterest. For LinkedIn, it’s long form text based content that does the trick. Check out our previous LinkedIn Hack about The Best Type of Posts for Your Linkedin