About Our Company
How do you pronounce it? Piv•ot•ous
We get it. Weird name but there is a story behind the name. In 2015, Chrissy Larsen, left a 15-year career to build a MedTech Startup. She had no idea how to do this. She had been a brick-and-mortar small business practitioner for the extent of her professional life.
She founded Why The Health Not and plunged into the Startup World. Now if you are reading this and have built a Startup before you know this is not a small endeavor. To keep the story brief she and her team built a LinkedIn overlay (CMS) to help patients connect and communicate with both their traditional medicine physicians and their alternative medicine practitioners.
Building communication pathways for out-of-network healthcare professionals can be very difficult with multiple obstacles along the way. Since LinkedIn is the largest professional network in the world and over 25% of all US adults actively use LinkedIn as a resource, it was the best option to pair these patients with their healthcare providers.
The hypothesis was correct they saw a significant increase in communication and timely responses. This had a huge impact on the overall results and understanding a patient experienced while undergoing multiple treatments from a variety of providers.
But, Startups are hard and it’s difficult to move past a concept to a fully functioning business without investment capital. So, in the long run, she pivoted and took the communication system she had developed and turned it into a relationship management solution for professionals seeking to grow their network and find the resources they needed to develop their own hopes and dreams!
Chrissy had created a subsidiary company WTHN Media and had started offering lead generation to Natural and Alternative Healthcare Providers to fund the development of the WTHN application.
As the system evolved and so did the company. In 2018 Pivotous was started.