When strategically building your network on LinkedIn it is key to consider who you will be surrounding yourself with. Think of it like this… You are the owner of a high-end furniture store and you want to put your store in a place that the right clientele will drive past your storefront. If you place your store on the street next to your local college where only students drive by then you are going to need different methods of marketing to sell your merchandise. Your profile, news feed, and blog are your virtual storefront. Plan accordingly.

• Need to reach a large group of people?
• Want to tap into other audiences?
• Need to establish a reputation as a thought leader in a new space?
• What to mold and sculpt your personal narrative?
• Want to gain public exposure and increase your searchability?
• Want to join a community of like-minded people?
• Need to learn new skills?