While more and more people are using LinkedIn for lead generation, many people are not yet taking advantage of one of its most powerful features: the LinkedIn publishing platform.
Creating content on LinkedIn means you are showing up daily on the best B2B, business-to-business platform. A platform of ‘professionals’, so people with experience in their careers, people looking to share their expertise, people looking to provide value.
Become a thought leader in your industry by being one of the most active and consistent figures posting content. When you are the most active person in people’s newsfeeds, you are positioning yourself as the person who will come to mind when they are in a position to buy. Create content that educates your audience and over the long-term, this will generate your inbound leads.
There are so many reasons why you should create content on LinkedIn and so many benefits to enjoy. Once you understand the purpose of creating content, everything else will become so much clearer.