Skip to toolbar

Content Marketing On LinkedIn

To make sure your goals are clear and reachable, each one should be:

  • Specific (simple, sensible, significant).
  • Measurable (meaningful, motivating).
  • Achievable (agreed, attainable).
  • Relevant (reasonable, realistic, and resourced, results-based).
  • Time-bound (time-based, time-limited, time/cost limited, timely, time-sensitive).

The trouble with not having a goal is that you can spend your life running up and down the field and never score. – Bill Copeland

To make sure your goals are clear and reachable, each one should be:

  • Specific (simple, sensible, significant).
  • Measurable (meaningful, motivating).
  • Achievable (agreed, attainable).
  • Relevant (reasonable, realistic, and resourced, results-based).
  • Time-bound (time-based, time-limited, time/cost limited, timely, time-sensitive).

While more and more people are using LinkedIn for lead generation, many people are not yet taking advantage of one of its most powerful features: the LinkedIn publishing platform.

Creating content on LinkedIn means you are showing up daily on the best B2B, business-to-business platform. A platform of ‘professionals’, so people with experience in their careers, people looking to share their expertise, people looking to provide value.

Become a thought leader in your industry by being one of the most active and consistent figures posting content. When you are the most active person in people’s newsfeeds, you are positioning yourself as the person who will come to mind when they are in a position to buy. Create content that educates your audience and over the long-term, this will generate your inbound leads.

There are so many reasons why you should create content on LinkedIn and so many benefits to enjoy. Once you understand the purpose of creating content, everything else will become so much clearer.

Here are five great reasons why you should be thinking about creating Content For LinkedIn

Position Yourself As An Authority

The more you use the LinkedIn publishing platform, the more your network will become familiar with you and the content you publish.

When people start to engage – like, comment, or share your posts it further increases your reach and your authority.

Over time your network will see you as the go-to authority in your field… as long as your content is of high quality.

(See inside our Social Learning Course to learn more about how using smart artificial intelligence can help you curate more targeted content.)

Provide More Value To Your Connections

LinkedIn is about relationship building and one of the best ways to build a relationship with your connections is by providing value first – which you can do with your content. If you want new connections to respond to your messages then build engaging content that allows them to feel like they know you prior to setting up a call.

If you use custom graphics or images, you have the additional benefit of adding a visual element to your profile as your four most recent posts on LinkedIn are part of your profile.

Reach A Larger Audience

It’s a given that many of your 1st-level connections will be seeing your posts but as soon as they begin to interact with your post (likes, comments, and shares), it becomes visible to their first degree connections. This is very powerful as not only does this broaden the number of people who see your post but it also has the benefit of being viewed as worthy of engagement by their connection.

Let Your Conversations Write Your Content

One of the benefits of meeting with your connections is that they will write your content for you. Potential prospects will ask you questions about your business and expertise. These inquires can be used to write conversational posts or quotes. You can record your Zoom meetings and use them as sound bytes, video clips, and to build your FAQ’s. 

Learn More About Your Readers 

LinkedIn is growing as a content platform with the best organic reach available on any social media platform (with TikTok). From creating content, there is a great opportunity to be an early adopter. Only 1-2% of people create content, meaning there is less competition and your content can go further and be seen by more people.

Building an engaged audience right now on LinkedIn is low hanging fruit. You can become known for a skill, as a thought leader in your industry, or as somebody who provides valuable advice and expertise. Thanks to the organic reach, your time spent on LinkedIn will most likely be more fruitful spent on LinkedIn than other social media platforms.

Interested in scheduling a free consultation with on of our sales strategist?

All we ask to get your FREE call (we’ll take your word for it) is that you can answer these 3 questions honestly with a “YES”!!!

1) You are the decision maker, C-Level or Owner in your business. ✔

2) You are doing at least 50k a month in sales and are already running paid
advertising campaigns or have a dedicated marketing budget. ✔

3) You are open to the idea of hiring the right agency partner to help scale your business

Did you answer YES to ALL? ✔

***Don’t worry if you aren’t at this point in your business please follow our guided content hacks and take advantage of our social learning platform.

Where are you at in your business?

Let's Find The Best Option For You xoxo
  • Social Learning & Group Forums
  • Resume and Profile Optimization
  • Guidance On How To Interview Better
  • Branding Templates For Custom Posts
  • Lead Prospecting Capabilities & CRM
  • Email Marketing Software
  • Done For You Lead Generation
  • Engagement Monitoring Dashboard
  • Thought leadership Style Content
  • Social Posting Capabilities
  • Free Disc Assessments On All Of Your Connections
  • Complimentary Sales Navigator
  • Mobile App
  • Engagement Pods
  • Business Branding and Influential Content

Lead Generation

+ Personal Content
$5000
00
per month
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Lead Generation

+ Personal & Business
$7500
00
per month
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •