LinkedIn's Secrets To Hacking Growth


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Pivotous Social Learning Platform

What is SEO?

SEO (Search Engine Optimization) is the process of optimizing content and website structure to be discoveredgh a search engine’s natural or “organic” search results. There are many benefits to having a website that complies with all of the “rules” that a search engine company, like Google requires. By following the specific rules created by a search company,, you will acquire more free traffic to your website, month after month, by people searching for your information, product or servic throue.  Simply put, SEO works best when you are able to show search engines that your digital content is the best result for the topic someone is searching for. A search engine prioritizes web pages, blogs, videos and posts that are able to show the best, most relevant results to the users looking for that information.

When you improve your SEO, you are actually fine tuning the content and structure of your web pages. Itʻs best to do this for the specific search engine you want to optimize for.  Since Google handles over 92% of all internet searches, it is a great search engine to optimize for.  Other search engines like Bing and Yahoo account for far fewer internet searches.

Catering to Googleʻs algorithm is the key. Or, If you want more video views, then it’s all about YouTube’s algorithm.  Importantly, because Youtube is owned by Google, it is the second largest search engine on the internet to Google.  So creating and optimizing video content on the internet is also an excellent way to get noticed.

Since each search engine has a different ranking algorithm, it’d be impossible to cover them all in this introduction to SEO lesson, so for now, we’ll focus on the basics of how to rank in the biggest search engine of them all: Google.


LinkedIn is a marketing tool that is a must for professionals. We will teach you how to build a personal persona that will have you turning down offers! We’ll show you the Biggest Mistakes our clients make when building their LinkedIn Profile and Resume. You leave with a deeper understanding of how your prospective employer or client thinks and what persuades them to take action.

This course includes:


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