Collaborative and inclusive engagement gets people’s attention. Relatable storytelling moves them to take action. People buy from people. When you have a strong personal brand, you have an unfair advantage in the sales cycle.
Using methods that work today, not in yesteryears is what makes sense.
99.9% of the population wouldn’t choose to use a cassette recorder because that’s how music used to be listened to when they were young. They may post a meme about it & even miss the nostalgia of the good ole days but frankly, streaming is BETTER.
Technology has evolved & so has sound quality & accessibility. So you choose what makes sense…
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