Shortlist: “Junior Nobel Prize” (2014, 2015, 2019)
“Mathew will turn around your mundane job search into a lifetime opportunity. Highly recommend having your resume written by Mathew!”
— Akash (Director of Project Management)
“Dream Job CV led to the complete transformation of my Cover Letter and CV, both of which turned out better than I ever could have imagined!”
— Roma (Digital Marketing)
It was a pleasure getting to speak with Mathew Warboys on:
- LinkedIn profile optimization
- Relevant content
- Posting styles
- Relationship development
- Mental Health
- Growth and sales by way of LinkedIn
- Time to results
- Thought Leadership
Chrissy: What has stood out the most to me about your style on LinkedIn is you take the time to build real relationships with the people you are connected with. You actively post, informative, engaging content, and you remark on the posts you see. I have been able to watch your relationships with your connections grow through the type of comments and engagement you receive on your posts. You’re also great at following up on a post conversation with a private message. That is how we became friends! I think it is a great skill and habit to form. The fortune is in the follow-up!
Mathew: Thank you, cause that’s definitely the approach that I like to take and it has really paid dividends that personalized approach because we can get caught up in, posting and the numbers and some of the false metrics and forgetting that there are humans at the other side of people that are interacting and commenting.
Kyle: Focusing on relationships, that is the key. I think a lot of people forget what you just said, that there is a human on the other side of that comment, there’s a human on the other side of that message.
And it’s so important to remember. That you are dealing with other people. I’m curious when you started posting the type of content that you do, which I think is great, when did you start to see at dividends, what time interval after X amount of months, or years or whatever, did you start to see that your comments started increasing your engagement started increasing? And what portion of that was just not commenting, but also your reaction, your responses, and your engagement on the backside?
Mathew: Yeah, that’s a great question because I think a lot of people, including myself, like when you start on LinkedIn, you think, you’ll post and the whole world will see it and everyone will flock.
It’s one of those things that when you start posting however good, what you’re saying is, and obviously, it should be good and it should be value-added. Like it still won’t get immediate traction.
You have to build those relationships. And at first, you can start to post more often, but at the start, I always say to my clients is 20% posting and 80% letting people know that you’ve posted. So it’s about those mutually beneficial relationships. It’s about, first of all, engaging with other people’s content.
At first, just post, once or twice a week, and then reach out to people, comment on their latest post and then say, I really found your posts. Interesting, added a lot of value because of X, Y, Z.
Perhaps you’d like to take a look at mine. So you’ve started to give people a reason to like your posts. And then after doing that daily grind of reaching out to people, networking, and supporting them. asking them to support you, after a while, it’ll start to become more organic and it’ll happen all of the time.