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Introduction To LinkedIn Marketing

Pivotous Social June 3, 2020


Welcome to your first lesson on SEO! I am John Daly, and I will be guiding you through this section of the master course.

SEO (Search Engine Optimization) is the process of optimizing content and website structure to be discovered through a search engine’s natural or “organic” search results. There are many benefits to having a website that complies with all of the “rules” that a search engine company, like Google requires. By following the specific rules created by a search company, you will acquire more free traffic to your website, month after month, by people searching for your information, product or service.

Simply put, SEO works best when you are able to show search engines that your digital content is the best result for the topic someone is searching for. A search engine prioritizes web pages, blogs, videos and posts that are able to show the best, most relevant results to the users looking for that information.


When you improve your SEO, you are actually fine tuning the content and structure of your web pages. Itʻs best to do this for the specific search engine you want to optimize for.

Learning Checklist

  • What is SEO?
  • Organic Search vs. Paid Advertising
  • How Search Engines Actually Work
  • How SEO works
  • How Web Pages are Ranked
  • How to maximize your SEO