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Business Professionals

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Lesson 1 of 11
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LinkedIn Marketing Overview

Pivotous Social June 3, 2020


Welcome to your first lesson on content marketing! We are McKenna Myer and Jill Erolin, and we will be guiding you through this section of the master course. 

We are excited you have chosen to learn not only how to write content for your business but to master content marketing! In this first lesson, we will begin by covering the basics.

Learning Checklist

  • What is Content Marketing
  • Content Marketing vs Traditional Marketing
  • Content Marketing & Social Selling
  • Types of Content
  • Limitations
  • Content Marketing and Your Digital Strategy