Lesson 1 of0
In Progress

Social Media Audit

Chrissy May 6, 2021

When someone does something nice for you, there is a natural psychological urge to return the favor. This effect is known as the Law of Reciprocity and it is a powerful reason why developing meaningful relationships will pay off over time.

Using reciprocity to your advantage when developing relationships can be as simple as introducing two connections that can mutually benefit from meeting each other. This could inspire them to introduce you to one or more of their connections but even if it doesn’t, it’s important that you act without the expectation of receiving anything in return.

Sometimes that means sharing relevant and interesting content that you come across if you believe it’s perfectly catered to an individual’s interests or vocation. Whether it is an article, white paper, eBook, checklist, video, or anything else, it should help solve a pain point for them or provide them with education to make an informed decision. You will want to make certain that any content you share, whether your own or someone else’s, looks professional and will leave a positive impression on your connection.