The Ultimate Beginner’s Guide to:

Optimizing, Managing, and Monetizing LinkedIn

with Zero Experience and a Shoestring Budget.

Building Real Relationships Takes Time And Effort.

Collaboration is the foundation of SUCCESS! Today, we drive results by building a brands expertise, authority, and trust online. Your brand can be for your business or for yourself or BOTH! Sure, there are technical tasks to accomplish (and we can’t forget about foundational action items like dialing in content and targeting). But long term, significant growth comes from impacting a business’s E-A-T. And for that, collaboration is required.

Features and Functionality

Pivotous Social is a community of entrepreneurs who understand change is the only constant in business and life. Through community support and education, we master the pivot of life through collaboration and communication.


Pivotous Social Offers an extensive learning library for you to master our processes and take your business to the next level.

We will continue to add additional tips, tricks, and training on a regular basis.

Social Community

We wanted to create a comfortable place for people to support one another. Whether you are going through the Balance Challenge or building a lead generation engine for your team we are here to help you find your people and build relationships!


We know how hard it is to navigate what digital resources are the best to use so we wanted to share the ones that work best for us. Our goal is to make your life as easy as possible and help you to experience exponential growth when you join our community!

What is the Goal of Pivotous Social?

In 2015 I left my Wellness Practice to build a Med Tech Startup. I bootstrapped my way through the process. It was a long and difficult process but it brought me to where I am today. I am a Gemini, Type A personality type (this is Chrissy btw) and I tend to dive in and learn the hard way. But, once I make a mistake or find a way to make my life easier I am quick to pivot and adopt the new solution.

This was built because Kyle and I are trying to give people the things that were missing for us as we were trying to build our networks, resources, and professional relationships.

So there’s a much more comprehensive idea behind what a business can look like in 2021 and beyond. What ultimately makes this whole system unique is it’s not just a course but a community integrated into a comprehensive communication software.

Join For Free

You’ll have a business that has predictable leads coming in on a regular basis. You’re building relationships. Now, when you come into work, wherever your work may be, whether that’s in your living room or in an office building, you have a system that you can sit down with to build and create genuine relationships with seeming strangers that will turn into either friends, customers, or referral advocates.

Learning New Skills and Behaviors

You will notice that our systems are designed around 90-day sprints.

Phillippa Lally is a health psychology researcher at University College London. In a study published in the European Journal of Social Psychology, Lally and her research team decided to figure out just how long it actually takes to form a habit. The study examined the habits of 96 people over a 12-week period. Each person chose one new habit for the 12 weeks and reported each day on whether or not they did the behavior and how automatic the behavior felt.

The study examined the habits of 96 people over a 12-week period. Each person chose one new habit for the 12 weeks and reported each day on whether or not they did the behavior and how automatic the behavior felt.

Some people chose simple habits like “drinking a bottle of water with lunch.” Others chose more difficult tasks like “running for 15 minutes before dinner.” At the end of the 12 weeks, the researchers analyzed the data to determine how long it took each person to go from starting a new behavior to automatically doing it.

The answer?

On average, it takes more than 2 months before a new behavior becomes automatic — 66 days to be exact. And how long it takes a new habit to form can vary widely depending on the behavior, the person, and the circumstances. In Lally’s study, it took anywhere from 18 days to 254 days for people to form a new habit.

In other words, if you want to set your expectations appropriately, the truth is that it will probably take you anywhere from two months to eight months to build a new behavior into your life.

After testing the success of 100’s of entrepreneurs, teams, and businesses we feel certain 90-Day Sprints are the right amount of time to make a change and adopt new habits and behaviors.

We hope that our tips, tricks, and tutorials will excel your process and learning time. Please utilize our Zoom Q & A’s and connect with other members to take advantage of the social learning environment that Pivotous Social has to offer.

Pivotous Founders

Chrissy Larsen

Avid Hiker, Adventure Seeker, Tech Geek

Kyle Petyak

CrossFit Junkie, Photographer and Videographer, Vet

90 Days
To Success

We know that if you don’t achieve some sort of substantial success within a 90-day period you are going to consider the program a failure. So below are the steps in the simplest form that you will need to commit to, to find the validation of success you are looking for.

Month One
Learning The Pivotous Process

Outline Your Strategy

• Set Expectations and write your roadmap for success.
• What are the 30, 60, and 90 days goals you wish to hit?
• You can’t successfully stay on track with a 90-day goal if you don’t have a solid plan and realistic expectations to do so.
• You will first go through how to set up and utilize the system in the Pivotous Connect Course.
• Pivotous is a powerful tool that will allow you to build and scale your business quickly. But like any software, it needs to be used correctly to attain the results you want.

Setup Pivotous Connect

• Work on your social presence.
• Update your personal profiles, make sure you have a uniform personal brand across all networks.
• Update your professional pages
• Find Your Ideal Audience.
• Learn to search hack and build an intentional network on LinkedIn.
• Learn how to properly develop relationships with new people online.
• Build your scripts and digital assets
• Start thinking about your content strategy

Month Two
Using The Pivotous Process

Content Marketing

• Go through our content marketing and media training.
• Learn what analytics matter and what you should monitor to analyze your growth.
• Schedule Your Event. Hosting an event and going live on a regular basis is the key to success on any platform.
• Explore different tools and resources to maximize your time and efforts.

Follow-Up and Sales

• The key is to build relationships with your connections. This month you will work on perfecting that process.
•Auditing your sales process should be a fluid act. Always learning and evolving as your business grows. This month you will take a deep look at your personal process and assess what holes there may be and where you can improve to get higher conversions.

Month Three
Mastering The Pivotous Process

Audit Your Success

• How are you doing? First, you’ll assess how you’re adapting to the new processes.
• Are you gaining new connections, followers, and building real relationships?
• Are you hitting the goals you set for yourself?
• Where can you still improve?
• Now you should dive into our additional courses or start going through Pivotous Balance if you haven’t had the time to go through that unit yet.

Customer Development

• Are you attracting the right customers for your business? Just because someone will buy your product or service doesn’t mean they are your ideal customer.
• What can you do to go above and beyond for your clientele so that they become the main source of new leads through referrals and recommendations.
• Nearing the end of your 90-day you will want to outline your next 90 day goals! Can you double your efforts with your new skills and expertise?

Flexible Plans

Pivotous Social

Free Join Today!
  • Tick Created with Sketch. Access to Pivotous Social Network
  • Tick Created with Sketch. Free app both iOS & Android (coming soon)
  • Tick Created with Sketch. Pivotous Social Training and Community
  • Tick Created with Sketch. 90-Day Balance Challenge
Join Now


$ 497 Per month
For teams of 5 or more 10% discount
  • Tick Created with Sketch. Access to App, Pivotous Social community and all course content
  • Tick Created with Sketch. Pivotous Connect software to amplify your LinkedIn efforts
  • Tick Created with Sketch. Setup and onboarding with our technical support team
  • Tick Created with Sketch. Cancel anytime