In Progress
Lesson 1, Topic 18
In Progress

Clarifying Your Mission

Pivotous Social June 17, 2020


Why do you need to define your direction early in the Clarifying Your Direction stage?

It is straightforward; if you do not plan, then you plan to fail.

Now, this is true in everything in life. However, this is especially true in the world of business.

The first question you need to ask yourself is: Are you a job seeker or an employee OR Are you a business owner, entrepreneur, or employer? Whether you are a job seeker looking for a job or a business looking for investors, defining your mission is essential to your personal and professional success. Your mission will help guide you in the right direction as well as play a part in helping you make the right decisions which can be beneficial to your career in a new position or the state of your revenue stream! 


Who doesn’t love increasing their revenue stream?

What is Your Mission?

As an employee, ask yourself, what is your mission? (insert mission impossible theme music🎶)?  Your mission should be positioning yourself as professional and the most qualified using your profile, messaging, and networking. Ultimately, to get the job! 

As an employer, a mission statement is a formal summary of your company’s goals and values. Having a mission statement helps serve the following:

Your Customers: A mission statement tells them why they should support you as a company and ultimately purchase your product or service.

Your Employees: A good mission statement will show your current and potential employees what you care about as a company. It will give them an insight into your company culture which is something that is far underrated! A great culture equals great employee retention! For your marketing team specifically, it should serve as a jumping-off point for content marketing. All of your content should tie back to the goals and values of your company – aka your mission statement!

Your Potential Investors: A mission statement should define what you do, why you do it, where you want to go, and how you are going to get there. A mission statement should show investors that you are worth investing in because you are!

Clarifying Your Mission

If you don’t already have a mission statement, or your mission statement does not serve all of the people listed above, then you may need to write a new one! Looking up other companies mission statements can help you with your creative process. We all know how hard it can be to get in the zone!

As a employee, you will want to clarify your search by setting job-hunting objectives. Use these questions to create a motivating and clarifying personal job-hunting objectives statement(don’t be shy, be confident!)

As an employer, there are a few things you should consider as you craft your new mission statement, also known as the Four Elements of a Mission Statement (make sure you pay attention right here, this is important!):

For example, “Within 10 months, I will use my content writing skills to be a lead content creator for a global marketing company in Seattle.” This will not only help you solidify what you are looking for but also allows you to improve your profile by writing in a focused, job-specific–attracting manner.

For example, LinkedIn’s mission statement is to “connect the world’s professionals to make them more productive and successful.” This statement shows LinkedIn’s values (productivity and successfulness) and their inspiration (professionals) in one plausible and specific mission statement. Good job LinkedIn!

A few other things to keep in mind: Keep your statement short and sweet. No one wants to read a Shakespearean sonnet! Ask your employees what they think and if they have any good ideas. Remember: a mission statement should reflect your company as a whole. Things change. It is okay to change your mission statement. Review your mission statement at least every 90 days.


It also might help to have some keywords in mind. One technique we use at Pivotous is called the “Word Cloud.” Websites such as Wordsalad or Wordpack help to pick out the most used words in a text. Add job descriptions of what you want to be or help wanted ads of the jobs you are applying for into a free keyword generator or word cloud app. See what words rise to the top. Do the words describe your dream job? Use the stellar keywords from your search in your resume, profile, or your LinkedIn profile headline.

Why Your Mission Matters

See, it’s not too bad right? Obviously, coming up with a mission statement is easier said than done, but with the steps above it should be at least a little bit easier.